Ric Cowan
Ric Cowan has 30 years of marketing and commercial experience in retail and manufacturing industries; latterly with board appointments in marketing at retail leisure groups Greenalls and the Tote. Since 2003 Ric has focussed on his third spell in management consultancy extending his marketing applications into not for profit sectors specifically Education.
Ric works with clients to enhance customer focus and to leverage customer understanding into business growth. He supports senior executives to focus the companies’ core competencies on sustainable market opportunities.
Areas of Consultancy Expertise
- Business Review – Strategic, Commercial, Marketing and Customer Interface
- Strategy Formulation
- Customer Acquisition and CRM
- Customer Service Audit, Review and Improvement
- Sales and Marketing Plans
- Purchasing and Category Management Strategy
- New product development Audit and Review
- Retail site evaluation
Previous Experience
- Pub Retailing
- Brewing
- Call Centre and Direct Response Marketing
- Marketing and Business Development
- Sales Management
- Business transformation (Sector exit/Acquisition & Disposal)
- Property Development
Sector Interest/Specialism
- Retail Leisure
- Business to Business
- Education developing student intake
- Not for Profit – engaging stakeholders/clients
Professional Qualification
- Honours Degree in Human Geography (B A)
- Member of the Marketing Society