Ric Cowan
Ric Cowan has 30 years marketing and commercial experience in a range of manufacturing and retail industries; latterly with board appointments in marketing and buying at retail leisure groups Greenalls and the Tote, as well as two spells in management consultancy.
Ric works with clients to enhance customer focus and to leverage customer understanding into business development opportunities. He works with senior executives to build sustainable competitive edge by helping focus companies' core competencies on defined market opportunities.
Areas of Consultancy Expertise
- Business Review – Strategic, Commercial, Marketing and Customer Interface
- Strategy Formulation
- Customer Acquisition and CRM
- Customer Service Audit, Review and Improvement
- Sales and Marketing Plans
- Purchasing and Category Management Strategy
- New product development Audit and Review
- Retail site evaluation
Previous Experience
- Pub Retailing
- Brewing
- Call Centre and Direct Response Marketing
- Marketing and Business Development
- Sales Management
- Business transformation (Sector exit/Acquisition & Disposal)
- Property Development
- Management Development
Professional Qualification
- Honours Degree in Human Geography (B A)